Process automation for control and data quality, improving your ROI!
Gartner, 2021
“Every year, poor data quality costs organizations an average $12.9 million. Apart from the immediate impact on revenue, over the long term, poor quality data increases the complexity of data ecosystems and leads to poor decision making”
Forrester, 2023
“It’s about the organizational habits and practices that enable all stakeholders to securely access timely, relevant, clean, complete data for developing insights and applying it to their decisions.”
MIT Sloan, 2021
“If you want people to make the right decisions with data, you have to get in their head in a way they understand.”
Take control and reliable data
Properly functioning marketing, and vendor tags and reliable web analytics are critical to the success of your marketing campaigns. However, with visitors to your website operating different devices, browsers, operating systems, settings and ad blockers, it is a challenge to validate whether marketing tags and analytics are working in 100% of the cases. This is problematic as improperly working tags and analytics can severely impact your (first) data quality.
Our inspector can help you take control of your data quality, integrity to gain confidence in your data, and maximize the value of your investments in digital analytics and marketing. It enables you to validate 100% of the data sent to your web analytics and digital marketing platforms. Be alerted to problems before they damage your data and stay in control with a real-time view of data quality.
Connect with us for a personalized demo.
The impact of missing data
Missing data because of improperly functioning (first) party data, marketing and analytic tags result in:
Reduced statistical power
Low power means that your test only has a small chance of detecting a true effect
Bias in estimations
Bias in what is expected and the true value of what is being estimated
Not representative
Your samples do not say anything meaningfull about your target group
Complicated analysis
To compensate for the bias and reduced representativeness you complicate your analysis
Each of these distortions may threaten the validity of your experiments and can lead to invalid conclusions.
Ultimately, this can have severe impact on your analytics, automated decisions, and marketing campaigns.
What are the causes of missing data?
Missing data because of improperly functioning marketing and analytic tags result in:
1.
Website updates may accidentally break marketing tags or analytics without notice.
Websites are meant to be dynamic. They are constantly changing and growing, with new technologies added on a regular basis – so that we can be responsive to our customers’ needs.
But there is a catch. Because websites are constantly changing, essential components can be left out or misconfigured which can lead to data loss in your marketing and analytics tools.
2.
Combinations of different consumer devices, browsers, operating systems with their privacy preserving mechanisme can result in your marketing tags and analytics not properly loading.
With this constantly evolving privacy and data protection it is curcial to stay informed on issues before they corrupt your data.
Empower trusted intelligence
You get the first monitor that enables you to validate 100% of the data
that is being sent to your web analytics and digital marketing platforms.
Trust your data
Integrate with 100% confidence.
Accurate insights
Get alerts and detailed insights to act on.
Stay in control
Stay in control during the digital transformation of the company.
High quality data
Essential to develop trustworhty AI
Features
Some of the features that Quality Assurance offers:
Realtime validation and alerting
Get direct alerts on any problem with the loading of marketing tags, crucial to the success of your campaigns.
Report on data quality
Rest easy and reassure others by having a realtime view on data quality.
Get direct alerts on any problem with the loading of marketing tags, crucial to the success of your campaigns.
Detailed diagnostics
Stop wasting time on the manual discovery and analysis of issues.
No code, configure and you're ready to go
1. Simple plugin to your website
Deployed by adding a simple plugin to your website
2. Cloud-based
Cloud-based, high availability, high performance
3. No code development
No code development effort is required.
4. For business user & analyst
Business users and analysts do not require in-depth technical expertise
Connect with us for a personalized demo
FAQ
Missing data because of improperly functioning marketing and analytic tags result in:
- reduced statistical power
- bias in the estimation of parameters
- reduce the representativeness of the samples
- complicate the analysis of the study
Each of these distortions may threaten the validity of your experiments and can lead to invalid conclusions (Source). This can ultimately have severe impact on your marketing campaigns as these contain bias, have poor representativeness and can be complicated.
- Updates of on your website, which accidentally break marketing tags or analytics
- Combinations of consumer devices, browsers, operating systems which result in not load tags and analytics
QA is the first monitor that enables you to validate 100% of the data that is being sent to your web analytics and digital marketing platforms. This:
- empowers you to trust your data again
- have correct actionable insights
- stay in control during the digital transformation of your organization
- have quality data to train your AI models
QA works real-time and validates real behaviour in production and test environment
QA goes beyond the limitations of scenario and crawler testing that other solutions offer
QA offers detailed diagnostics
QA alerts for issues to be able to fix them before they corrupt your data.
With QA you can rest easy and reassure others by having a realtime view on data quality.
QA helps to discover errors in digital data collection that lead to differences between order numbers in analytics solutions and back-end systems.
Our inspector validates data from all browsers and devices, works on your production and test environments, validates pages that are not part of pre-defines test scenarios, and validates real orders.
Audience based (validating real user behaviour) so it has no problem with monitoring development, test, or staging environments. Also used by development teams during sprint cycles to ensure new releases do not corrupt data collection.
You will receive direct alerts on any problem with the loading of marketing tags, crucial to the success of your campaigns.
- Deployed by adding a simple plugin to your website
- Cloud-based, high availability, high performance
- No development effort is required for standard configurations
- Business users and analysts do not require in-depth technical expertise to configure and leverage your inspector for success of the organization.
Take control of data quality, maximize
your analytics & marketing investment
Where data meet regulations
Connect with us for a personalised demo
Feel free to contact me, and I will be more than happy to answer all of your questions.